Our tequila tells a story, legends drawn out of Mexican soil. It’s a story of a simple farmer who found his passion and followed it. One who honoured that passion above all else, stoking its flame with an unyielding daily devotion that seems like legend. Maybe it was.
Our tequila tells a story, legends drawn out of Mexican soil. It’s a story of a simple farmer who found his passion and followed it. One who honoured that passion above all else, stoking its flame with an unyielding daily devotion that seems like legend. Maybe it was.
Welcome to Tierra de Don Julio
With your exclusive 10% off online offer
for all purchases of Don Julio 70.
Blanco
crisp agave flavour with hints of citrus.
Reposado
a mellow, elegant flavour with inviting aromas.
Anjo
rich, distinctive and wonderfully complex.
Blanco
crisp agave flavour with hints of citrus.
Reposado
a mellow, elegant flavour with inviting aromas.
Anjo
rich, distinctive and wonderfully complex.
A taste of devotion
Don Julio shares the fruits of exceptional devotionA taste of devotion
Don Julio shares the fruits of exceptional devotion
Get an exclusive free gift
a pouch, a megaspray or a miniature
When you spend more than 80€
*while stock lasts
*offer valid from 01/07/2022 to 31/07/2022
Our story
Julio Gonzalez started as a poor farmer who saw something in Atotonilco.
The highlands of Jailsco whispered to him and he listened.
With the opening of the distillery “La Primavera” in 1942, the legend of Don Julio Gonzalez began.
Such passion and devotion was unheard of and the myth of the father of Mexican tequila grew.
The humble farmer who swore never to take a shortcut had instead travelled the long and winding road to greatness.
Discover More
Taste a tequila so rich in devotion that
the bottle created contains more than
just exceptional tequila. It has soul.
Your exclusive 30% off
Don’t miss your exclusive limited time
online offer with 30% off
all purchases of Don Julio 70.
Don’t miss the opportunity to discover Don Julio 70
The world’s first Añejo Claro Tequila, Don Julio 70 is the culmination
of 70 years of knowledge, expertise and innovation that brings
the smoothness of a Blanco tequila and the complexity of an Añejo
tequila together for a totally unique tequila experience.
Red By Dufry is changing
The future is purple
Enjoy rewards from day one when you download our app.
Download the existing Red By Dufry app to be automatically transferred when we launch.
- Exclusive offers and discounts
- Earn points every time you shop
- Enjoy unique perks and events
Download
from here
Download from here
Scan
QR code
Enjoy rewards from day one when you download our app.
- Exclusive offers and discounts
- Earn points every time you shop
- Enjoy unique perks and events
Download
from here
Download from here
Scan
QR code
Enjoy rewards from day one when you download our app.
- Exclusive offers and discounts
- Earn points every time you shop
- Enjoy unique perks and events
Download
from here
Download from here
Scan
QR code