Our tequila tells a story, legends drawn out
of Mexican soil. It’s a story of a simple farmer
who found his passion and followed it. One who
honoured that passion above all else, stoking its
flame with an unyielding daily devotion
that seems like legend. Maybe it was.

Our tequila tells a story, legends drawn out of Mexican soil. It’s a story of a simple farmer who found his passion and followed it. One who honoured that passion above all else, stoking its flame with an unyielding daily devotion that seems like legend. Maybe it was.



Welcome to Tierra de Don Julio

The first aged Cristalino tequila of its kind: where the smooth
freshness of Blanco meets the complexity of Añejo
in a beautiful crystal glass bottle to celebrate seventy years
of unparalleled devotion and exceptional tequila.

Blanco

crisp agave flavour with hints of citrus.

Reposado

a mellow, elegant flavour with inviting aromas.

Anjo

rich, distinctive and wonderfully complex.

Blanco

crisp agave flavour with hints of citrus.

Reposado

a mellow, elegant flavour with inviting aromas.

Anjo

rich, distinctive and wonderfully complex.

A taste of devotion

Don Julio shares the fruits
of exceptional devotion

We are passionate

We are devoted

We are humbly self-assured

A taste of devotion

Don Julio shares the fruits
of exceptional devotion

We are passionate

We are devoted

We are humbly self-assured

Get an exclusive free gift

a pouch, a megaspray or a miniature

When you spend more than 80€

*while stock lasts

*offer valid from 01/07/2022 to 31/07/2022

Our story

Julio Gonzalez started as a poor farmer who saw something in Atotonilco.

The highlands of Jailsco whispered
to him and he listened.

With the opening of the distillery
“La Primavera” in 1942, the legend
of Don Julio Gonzalez began.

Such passion and devotion was unheard
of and the myth of the father of
Mexican tequila grew.

The humble farmer who swore never to
take a shortcut had instead travelled the
long and winding road to greatness.

Discover More

Taste a tequila so rich in devotion that
the bottle created contains more than
just exceptional tequila. It has soul.

Perfect as a special gift,
or for any time that calls
for celebration.

Don’t miss your exclusive
online offer with 10% off
all purchases of Don Julio 70.

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US$61.00
Only MX$1228.91
Don Julio
Añejo 75cl
US$58.50
MX$1,178.54
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119,00€
Carrera 229/s 59 - 16 - 145
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165,00€
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175,00€

Don’t miss your 10% off Don Julio 70

The world’s first Añejo Claro Tequila, Don Julio 70 is the culmination
of 70 years of knowledge, expertise and innovation that brings
the smoothness of a Blanco tequila and the complexity of an Añejo
tequila together for a totally unique tequila experience.

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